Problem

Publishers who maintain traditional business models risk losing profits

As electronic books become more popular, the traditional textbook publishers are feeling the pressure to innovate and be able to update information rapidly. This calls for frequent changes to published materials. It is necessary to introduce a new technology that allows these textbook manufacturers to deliver updated information to its consumers quickly and effectively, while maintaining their established binding operations.

Solution

Cut costs and increase sales

Hooking Book’s (TM) new bookbinding technique will allow the textbook manufacturers to compete with the electronic book publishers by providing new sections of these textbooks more quickly and cost effectively than before.

This new system is designed to allow publishers to have

1. Faster product-to-market time
2. Reduced cost of production
3. Larger profit margin
4. Valid response to competitive threats
5. New revenue stream from market segments and school districts that can’t currently afford to purchase new versions of textbooks as they are sold